The explanation for why certain websites rank higher on Google than others can be found in a system known as Google Algorithms. Google use these unique guidelines and algorithms to determine which websites need to be displayed first in search results.

Google has made numerous changes over the years to improve the fairness, usefulness, and usability of search results. Let’s examine some of the most significant ones and their implications for your website: Core Updates, Page Speed Update, Caffeine, Florida, Pigeon, and Fred.

1. Updates for Google Core 

Google improves its understanding of material by making significant adjustments called Core Updates multiple times a year. These improvements consider the quality of the text as a whole, not simply specific elements like keywords or links.
If your website provides original, truthful, and useful content, these upgrades will help you. However, rankings may suffer if it contains a lot of duplicate or poor-quality content.

The best counsel? Always provide material that genuinely benefits your audience.

 2. Update of Page Speed

Google started using speed as a ranking factor in 2018. This implies that your ranking may suffer if your website loads slowly.
People will quit your page if it loads slowly because they dislike waiting. Thus, Google gives preference to pages that load quickly, particularly on mobile devices.

Reducing picture sizes, eliminating superfluous plugins, and utilizing a reliable hosting company can all help your website load faster. 3. Update on Caffeine

2010 saw the release of the Caffeine Update, which altered Google’s information storage and display. It took longer for fresh content to show up in search results prior to Caffeine.
Following this change, Google was able to locate and display new information, such as blog entries, news articles, and forum updates, nearly immediately.
You will therefore be more visible if you update your website frequently.

 4. Update on Florida

One of Google’s most significant early updates was the Florida Update, which was released in 2003. It mostly targeted websites that used poor SEO practices, such as keyword stuffing, which is the practice of utilizing the same word excessively.
Google began rewarding websites that wrote for humans, not just search algorithms, and utilized natural language after Florida.
It served as a reminder that quality is more important than quantity.

 5. Pigeon Update

2014 saw the Pigeon Update, which prioritized local search. Thus, when a user searches for “coffee shop near me,” Google attempts to display the most pertinent local companies.
This change made local SEO crucial for small firms. A comprehensive Google Business Profile with precise location information can significantly increase visibility.

 6. The Fred Update

The Fred Update targeted websites with excessive advertisements or poor-quality content created purely for hits in 2017.
Fred won’t harm you if your website prioritizes useful and educational material over advertisements. This serves as yet another reminder that Google favors websites that are easy to use.

In a Word

The objective of all these upgrades, from Core upgrades to Fred, is to improve Google for users.
Algorithm modifications are not a concern if you produce material that is quick, reliable, and helpful. Google will reward you if you just concentrate on providing users with the results of their searches.